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Market Segments for Bloom Sparkling Energy

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2-1 Blog: Market Segments Recently I purchased a sparkling energy drink from the brand Bloom. I've been wanting to try an alternative to coffee and a family member said these were good. Then I noticed my coworker was drinking one, so I took it as a sign to give it a try! The main, obvious market segment that Bloom uses is appealing to customers who are health and wellness conscious, like myself. Bloom focuses on clean ingredients as well as added health benefits, and is sold as an alternative to competing energy drinks like red bull or celsius. According to our book “market segmentation is the separation of a market into groups based on the different demand curves associated with each group” (Babin & Harris, 2021) . For bloom to successfully reach this market segment they had to apply multiple segmentation strategies. This includes things like targeting a specific gender or age group through trends or packaging as well as using intriguing health claims that make them sta nd out...
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1-2 Blog: What Type of Consumer Am I?                   I would say the segment of consumers that best describes me is autonomous or an experiencer. I say this because I'm younger, like to try new things, and tend to be very impulsive with my purchases. When it comes to my buying decisions for non-essential items, I am most influenced by current trends, images, videos, and ads that come up on social media, as well as packaging design or colors that stand out. The vivid visuals and engaging content created by brands on platforms like Instagram and TikTok draw me in and spark my interest. For marketing research, I am easily influenced by sales or promotions because it makes me feel like I need to act on the deal now so I don't miss out! The fear of missing out (FOMO) is a significant driver for me, especially when I see limited-time offers or flash sales that create a sense of urgency. In the traditional consumer decision-making proces...
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