1-2 Blog: What Type of Consumer Am I?


                 

I would say the segment of consumers that best describes me is autonomous or an experiencer. I say this because I'm younger, like to try new things, and tend to be very impulsive with my purchases. When it comes to my buying decisions for non-essential items, I am most influenced by current trends, images, videos, and ads that come up on social media, as well as packaging design or colors that stand out. The vivid visuals and engaging content created by brands on platforms like Instagram and TikTok draw me in and spark my interest. For marketing research, I am easily influenced by sales or promotions because it makes me feel like I need to act on the deal now so I don't miss out! The fear of missing out (FOMO) is a significant driver for me, especially when I see limited-time offers or flash sales that create a sense of urgency. In the traditional consumer decision-making process, there are five steps: determine if it's a need or want, search for information, search for alternatives, reach a decision, and then post-decision evaluation. Personally, I think the step I reach a decision on depends on the purchase. If it's a big item or something such as a trip, my final decision will be made at the decision-making step after all research is complete, ensuring that I have considered all aspects, including costs and reviews. However, if it's something like clothes, I will usually make my finalized decision after I've brought the item home and tried it on. I say this because I've noticed that even if I try something on in the store and think I like it, I get home and try it on with different things, change my mind, and end up returning it because I realize the item does not truly fits my style or needs. It's very interesting to see how personal experiences influence consumer behavior so much, and I'm continuously learning more about what drives my own purchasing habits.


References

Babin, B. J., & Harris, E. (2021). CB (9th ed.). Cengage Learning US. https://mbsdirect.vitalsource.com/books/9798214339405

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